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Professional Social Media Management – Agency Method

From the first e-mail to the final report.

How to manage social networks like a billing agency.

Format: Online course + professional materials

Course Content

Module 1: The Agency Mindset
1.1 Difference between “posting” and managing brands
1.2 What a customer really buys
1.3 How to avoid problem customers
1.4 No Words positioning (real example)
Module 2: First Meeting with the Client
2.1 How to prepare for the meeting
2.2 The right questions (and the wrong ones)
2.3 How to identify: Real objectives; Hidden budget; Unrealistic expectations
2.4 Red flags 🚩
2.5 Bonus: Meeting checklist + Needs assessment questionnaire (PDF)
Module 3: Needs Assessment and Diagnosis
3.1 Brand analysis
3.2 Competitor analysis
3.3 Analysis of existing networks
3.4 Defining SMART objectives
3.5 Professional diagnosis template
Module 4: Strategy and Social Media Selection
4.1 Instagram vs Facebook vs TikTok vs LinkedIn
4.2 Which networks to use depending on the business: Restaurants; Real Estate; Services; Tourism
4.3 The mistake of being in everyone
4.4 Right strategy = less work + better results
Module 5: Planning and Scheduling
5.1 How many posts per week?
5.2 Types of content by funnel stage